Design: SDCo./Parker Gohrick. + Photo: Trevor Lott + Copy: Laurel Devore/Chris Jones
Altra Catalog
Had a lot of fun working side by side Parker Gohrick on this one. We teamed up to art direct all of the photo and designed this catalog inspired by companies like Burton and Patagonia. The idea was to create a beautiful look book that acted as a catalog. The focus was the product imagery and typography. Catalogs can get super crowded really fast so creating some breathability from spread to spread was important. Lastly, we wanted to give it that newsprint feel.