SDCo: Design & Application + Trevor Lott: Photo + Icon: Installation + Mackenzie: Feature Design
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The corner display below showcased our new line of racing shoes. The concept centered around the idea of speed and motion. The challenge was to incorporate a display that played well with the surrounding structure.
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This was the urban corner of the booth where we showcased our new line of casual shoes and boots. The idea was to create a bus stop featuring posters for a variety of shoe styles.
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We called this below the Ego wall. We worked with Mackenzie Exhibits to build a structure that replicated the Ego cushion profile of the shoe. When backlit, the wall stood out and became a really unique piece on the showroom floor.
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This Lone Peak Posters Series was designed to really show off the details of the shoe/boot and give some context to the shoe's features. The shoes were all shot in house by Tyson Bybee. We made a mess but had a lot of fun. Enjoyed creating an icon system for this series as well as incorporating some of the beautiful lifestyle imagery shot by Trevor Lott.
![](https://cdn.myportfolio.com/722f878e-a7c1-4161-8433-b7fa70dc02bf/3f49d090-2802-4c0a-8bea-0f0693e0c49e_rw_1920.png?h=bf5a226da1789a87d94a5e19efff79b7)
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