With the launch of the new Escalante with Altra Ego cushioning...it only felt appropriate to incorporate a techy vibe coupled with the grit of the environment as a backdrop. The messaging needed to be hero but also balanced along side the supporting cast of textural and science based details. This was a lot of fun and was used in a variety of print and environmental graphics.
Design: SDCo. + Photo: Trevor Lott + Copy: Ryan Parkinson/Laurel Devore/Chris Jones
Below are a series of print ads designed over a 3 year span. Headlines like "Embrace the Space," and "The New Sole of Running" were mini ad campaigns we ran for a season at a time. Altra's unique forefoot spacing and zero drop heel were the catalyst for most of the design decisions.
Next is part of a poster series for a tradeshow that matched a system we'd built into the catalog that season.