Design: SDCo.  +  Photo: Trevor Lott  +  Copy: Ryan Parkinson/Laurel Devore/Chris Jones 
Below are a series of print ads designed over a 3 year span. Headlines like "Embrace the Space," and "The New Sole of Running" were mini ad campaigns we ran for a season at a time. Altra's unique forefoot spacing and zero drop heel were the catalyst for most of the design decisions. 
Next is part of a poster series for a tradeshow that matched a system we'd built into the catalog that season.   
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