Design: SDCo. + Photo: Trevor Lott + Copy: Ryan Parkinson/Laurel Devore/Chris Jones
![](https://cdn.myportfolio.com/722f878e-a7c1-4161-8433-b7fa70dc02bf/3ec461ac-9b2e-462d-8154-96d661b5872e_rw_1920.png?h=c1819547f2e0a512a9c21742a32e733f)
Below are a series of print ads designed over a 3 year span. Headlines like "Embrace the Space," and "The New Sole of Running" were mini ad campaigns we ran for a season at a time. Altra's unique forefoot spacing and zero drop heel were the catalyst for most of the design decisions.
![](https://cdn.myportfolio.com/722f878e-a7c1-4161-8433-b7fa70dc02bf/d0a23a8c-6eac-431a-ab98-a58a0bab72f4_rw_1920.png?h=33bc217479443f1846a4fb75fe7b54ce)
Next is part of a poster series for a tradeshow that matched a system we'd built into the catalog that season.
![](https://cdn.myportfolio.com/722f878e-a7c1-4161-8433-b7fa70dc02bf/e2d844db-515e-441b-bf77-3950fec686b1_rw_1920.png?h=fc36726f8fd25d0bbc2f62a319448b32)