Altra Print/Campaign

The Altra brand tells unique stories with each shoe which meant trying to tell those stories visually in a myriad of ways. For the Escalante, which introduced a new cushion we wanted to really dig into the techy raw grittiness side of the brand. Being an outdoor product allowed for a lot of fun exploration into new techniques in design and constantly trying to push the brand into new places. The end goal was to design an energetic, dynamic and forward moving brand.

Design: SDCo. + Photo: Trevor Lott + Copy: Ryan Parkinson/Laurel Devore/Chris Jones

Below are a series of print ads designed over a 3 year span. Headlines like "Embrace the Space," and "The New Sole of Running" were mini ad campaigns we ran for a season at a time. Altra's unique forefoot spacing and zero drop heel were the catalyst for most of the design decisions.

Next is part of a poster series for a tradeshow that matched a system we'd built into the catalog that season.

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