Design: SDCo. + Copy: Erica Miller + Backing: Malouf Foundation
"I really want this to be in your face. I don't want to be shy about it." - Sam Malouf (paraphrasing). Sam's vision was to create a piece of clothing that made you ask a question. "See the Signs, Stop the Cycle" was created before this Cycling Kit project but just seemed to fit. We worked with several cyclists in the company to help direct us on overall finished product.
This phrase is the theme of the Forging Freedom event but was one of my favorite designs behind the OnWatch brand.