Branding

Altra challenged convention: no elevated heel, a wide toe box, and a focus on foot health.
We crafted branding grounded in authenticity, telling real stories that resonated with real runners.

Marketing

In a saturated running industry, differentiation is hard.
We positioned Altra not by tech hype, but by its promise: a longer, healthier running life.
Convincing runners that fit matters more than flashy features was our biggest win.

Event

For five years we produced bold event spaces — at expos, races, and trade shows — merging form and function.
The goal: bring Altra’s spirit to life and strengthen the emotional bond with the running community.