Branding

Altra started with the simple idea. No elevated heel, and a wide toe box for the healthiest foot position providing the most enjoyable running experience. The branding to support that was always created with the most authentic application in mind. Telling real stories aimed to connect with real runners.

Marketing

The running market is as crowded as they come. Who has more cushion, best tech, best look, and most optimal results. Altra was grounded in creating a product that actually helped you run longer. Not longer miles, but a longer running life. Our biggest challenge was convincing the market that the best tech was about the best fit.

Event

For five years, we produced impactful event designs for trade shows, expos, and running events. By blending creativity and functionality, we brought Altra’s brand to life, captivating audiences and strengthening connections with the running community.