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Crust Club

Crust Club

(

2024

)

The request from this Crumbl owned company was to update the brand with the focus on the tradition of fresh, homemade meals. Dinner, and creative made easy.

Branding


Crust Club’s branding exudes a modern, clean aesthetic with a focus on simplicity and authenticity. We helped refine their visual identity to stand out by ensuring consistency throughout their branding. The minimalistic approach creates an inviting, comfortable, and premium feel that sets Crust Club up for success going forward with this brand refresh.


Retail


We helped Crust Club expand the brand update to other aspects of the brand seen in window graphics and company signage. Establishing a strong visual foundation for this brand then applying them in a cohesive and consistent way makes for a very pleasant and enjoyable experience.


Packaging


The new color palette and brand pattern along with a more simplified and straight forward logo creates an elegant backdrop for Crust Club's delicious product. The palette is appetizing and the visuals inviting.