Branding

Raw yet elegant. Bold yet compassionate. The identity needed to feel real — to show strength, fortitude, and heartfelt advocacy.

Event

For Malouf Companies’ annual retail event (Vegas), we created an immersive space: to educate, imprint realities, and inspire action. Being “OnWatch” meant every detail mattered.

Identity

The identity is clean, structured, and resolute — a symbol of vigilance and strength. Strong typographic hierarchy paired with restrained color and confident spacing established a sense of clarity and credibility. It’s not decorative — it’s declarative.