Branding

This was a project we were able to create from the ground up with a very talented team of writers and other creatives. We wanted to tell a very important story told through the voice of those effected by the cause. We wanted this to be raw, but elegant. In your face but gentle.

Event

Malouf Companies holds an event every year at their retail event in Vegas. We were asked to help create a space for this even that told the story of OnWatch while imprinting in the minds of those attending the impact and realities of Human Trafficking while also educating them on how they can also be "OnWatch."

Identity

The purpose of OnWatch was to be a voice for those that didn't have one. To fight and defend the helpless. We wanted to create a mark and brand that showed support for the victims lives and stood as a powerful symbol of strength and fortitude.