Branding

The custom mark using part bison and part compass rose symbolizes direction, strength, and history. The color palette grounds the visuals in natural warmth, while the typography keeps it modern and accessible.

Social

For social, the brand takes on a quiet confidence. Each post feels cinematic balancing space, type, and tone to frame the photography as hero.

Identity

Built around duality: rugged and refined, personal and powerful. The identity system gives Son of the Farland a clear, ownable voice that can stretch. It’s a brand that doesn’t just represent a photographer, it represents a place, a legacy, and a point of view.